Develop simple tools for making your solo biz run better.
What's In Your Tool Chest?
CopyKatz Creative Creates Clever Contest
Good Stuff for Solo Professionals
February 1, 2013 #310
Running a business involves lots of mundane repetition. Mundane repetition. It's probably unavoidable, but it can be streamlined.
Today's newsletter offers a few suggestions that you can put to use right now.
To listen to today's edition (5 minutes, 29 seconds), click here.
Click here to subscribe via iTunes.
The permanent link for this newsletter is here.
All the best,
Michael J. Katz
Founder and Chief Penguin
Blue Penguin Development, Inc.
My friend Andy came to Boston on Tuesday. He lives in LA and sent me an e-mail to let me know he was coming to town: "If you're free and interested, I'd be glad to buy you dinner."
Between you and me, I wasn't sure if his invitation meant that he'd be eating along with me, but a free meal is a free meal, so I took my chances and said yes.
He told me he was staying at the Westin Hotel in Copley place, so I suggested Legal Sea Foods, a terrific restaurant that never disappoints. We agreed to meet at 6:30.
I arrived about 10 minutes early so I had a seat at the bar and ordered a beer. 20 minutes later he hadn't shown up, so I sent him a text:
Me: Here at Legal!
Me: Stand by
I grabbed my half-full glass, walked into the restaurant proper and started looking around.
No Andy. So I asked a waiter: "Have you seen a guy sitting by himself in here somewhere?" Nope.
As I made my way back to the front entrance, things were starting to click together. I asked the hostess: "By any chance, is there more than one Legal Sea Foods in the area?"
She smiled and handed me a small slip of paper. I confess that for one fleeting moment I thought maybe it would be her phone number, but no, it was walking directions to the other Legal Sea Food.
I thanked her, sent a quick text to Andy and gulped the remainder of my beer. Eight minutes later, we were sitting down to dinner.
Now I don't know why the people at Legal feel the need for two restaurants so close together. Some people go years between seafood meals; certainly the rest of us could afford to hang on for three more blocks.
Whatever the reason, clearly I was not the first person to make this mistake. The prewritten slip of paper was a smart idea - one that made the hostess's life easier by her not having to keep repeating walking directions and my life easier by not having to remember them.
So, what kinds of simple, efficient tools have you developed for your business? If you find yourself creating things from scratch, over and over again, it might be worth considering.
Here are a few that I rely on, to help get you thinking:
Not me. The way I look at it, the more efficient we can get managing repeatable, often mundane aspects of our work, the more time there is for eating seafood.
How about you? What simple tools have you developed
to help your business run more smoothly?
Click here to share.
Speaking of repeatable and mundane, CopyKatz Creative, the copy writing business that I run with my son Evan, has a new feature:
We call it, The Newsletter Field Trip (catchy, I know).
The Field Trip invites readers to send us any piece of "business writing" - bio, web site, marketing piece, radio ad, cease and desist order, etc.
We'll give it a look and, twice each month, select one lucky winner to be featured and (gently) critiqued in the CopyKatz Creative newsletter.
If you think your writing has what it takes - or, more accurately I suppose, what it doesn't take - click here to send us something.
In addition to earning the admiration of their peers, those featured will receive a cat-themed gift, a custom-written haiku and 10,000 points of no monetary value.
I specialize in teaching solo professionals
how to get clients easily.
More details on my consulting and coaching services here.
More details on my on-demand products here.
More details on copywriting via CopyKatz Creative here.
Call me: 508-497-0900
Email me: ContactUs@BluePenguinDevelopment.com
Web me: www.BluePenguinDevelopment.com
Send me a lobster: One Ash Street, Hopkinton MA 01748
You are receiving this newsletter because you signed up to receive it.
To ensure that you continue to receive emails from me, please add
firstname.lastname@example.org to your address book today.
To subscribe to this newsletter,
send an email with your request to: ContactUs@BluePenguinDevelopment.com
Your privacy is important to me. But not as important as my income.
Ha, ha!! I am just kidding. I never rent, sell, share
or even think about your name with anybody else in the room.
Read our privacy statement
Copyright ©2013 Blue Penguin Development, Inc. All rights reserved.
You may reproduce this article by including this copyright and,
if reproducing it electronically,
including a link to www.BluePenguinDevelopment.com.
You must also make a loud penguin noise at noon (EST),
each day while the article is in use (costume optional).
No penguins were harmed in the production of this newsletter.
Please Click Here To Update Your Contact Information or Unsubscribe
1 Ash Street
Hopkinton, Massachusetts 01748